Seattle Audubon Website

Website Redesign

Seattle Audubon

B A C K G R O U N D

Seattle Audubon is an organization leading the community of Seattle in appreciating, understanding, and protecting birds and their natural habitats. The Seattle Audubon website is meant for people who want to get to know their surroundings better and become involved in the outdoors. It is a tool to learn more about nature, conservation, science, and advocacy that goes behind protecting the native bird species in Washington.

A P P R O A C H

The current Seattle Audubon website lacks a visual consistency to its various web-pages, has confusing navigational bars to the left and top of the pages, and a lack of visual engagement or interactivity. Furthermore, the heavy amount of text and lack of content organization on each page makes finding information difficult and stressful. This is my redesign.

Scroll down to view the case study and final product ↓

Desktop Mockup.png — My redesign seeks to develop a cohesive visual identity for the website

This required redesigning the logo, streamlining the navigational organization, creating an involvement page that contains a clear calendar of events, and creating a donation page that matches the rest of the website for both desktop and mobile.
Feel free to scroll down to the bottom to view the entire case study documenting my process and research.

Logo Redesign

The original logo features a modern lightweight sans-serif typeface alongside a strong silhouette of a bird. In the updated version, I chose to go with serif typeface called Merriweather to increase legibility for individuals with lower visual acuity as well as simplifying the form of the bird’s silhouette for cross-platform scaling purposes. The organic strokes in the serif typeface echo the curves seen in the shape of the bird. A subtle ‘S’ shaped curve can be seen in the negative space of the logo.